Eh, Singaporeans, you know how everything also kena AI now? From your Grab rides to your CPF investments, AI is changing the game. But instead of kena kanchiong, let’s see how we can use this AI thing to our advantage, especially for our businesses, okay?
SEO is No Longer Just About Ranking
Forget about just trying to top Google search results. According to Grace Leung, SEO is now about building your brand and driving real business impact, like more customers and more money. It’s not just about keywords anymore, it’s about being trustworthy and authentic. Think of it like your favourite hawker stall – you go back because the food is good and the uncle is friendly, not just because it’s the first result on Google Maps.
So, how ah? Focus on creating content that’s useful and unique, not just AI-generated fluff. Make sure your website is easy to use and helps people find what they need. And don’t forget to build trust across all your channels, like social media. Cross-channel engagement is a big sign of trust for AI search engines. Think of it like building a good reputation in your neighbourhood – everyone knows you’re reliable.
AI is a Tool, Not a Replacement
Don’t worry, AI isn’t going to steal your job overnight. Steve from Builder.io says that AI is more like a super-powered tool that can help us do things better. It’s not some super-smart robot that will take over the world. He points out that AI is still not great at things that require creativity and human touch, like marketing. So, your human skills are still very important. Think of it like using a calculator – it helps you with math, but you still need to understand the concepts.
Instead of fearing AI, learn how to use it effectively. Focus on higher-level thinking and problem-solving. As AI automates tasks, the value of those tasks decreases, and we move up the value chain. It’s like how we used to manually calculate everything, but now we use computers to do it faster and more efficiently.
The Future of Content Creation is Hybrid
Forget about those complicated CMS and no-code platforms that never seem to work properly. Steve also talks about how the future of content creation is a mix of no-code tools and AI-powered code generation. Imagine being able to create websites and apps without needing to be a coding expert. This is where AI comes in. It can help you generate code and even personalize content for each user. Think of it like having a personal assistant who can build your website for you.
The key is to use AI to make things faster and easier, but still keep the human touch. This means using AI to automate tasks like A/B testing and personalization, but still making sure your content is engaging and relevant. It’s like having a robot chef who can cook amazing food, but you still need to add your own special touch.
Newsletters are Still Relevant (Especially with AI)
Don’t think newsletters are old school. Greg Isenberg says that newsletters are still a great way to build a business, especially if you use AI. You can use AI to find content, create software for your audience, and even personalize your newsletters. Think of it like having your own personal newspaper that’s tailored to your interests.
The key is to focus on a specific niche and collect data at signup. This will help you monetize your newsletter better. You can also use AI to automate tasks like finding real estate listings or sourcing content. It’s like having a personal assistant who can do all the research for you.
Actionable Steps for Singaporean Businesses
So, what can you do now? Here are some actionable steps:
- Focus on building trust and authority, not just rankings.
- Create unique, user-centric content that provides real value.
- Learn how to use AI tools to automate tasks and improve efficiency.
- Explore niche newsletter opportunities to build a loyal audience.
- Embrace a hybrid approach to content creation, combining no-code tools with AI.
Don’t be a blur sotong, start using AI to your advantage now. It’s not about being the first, but about being the smartest. Jiayou!
Sources:
Google AI Just Redefined SEO: The New SEO 2025 Playbook is Here by Grace Leung
What might an Artificial Super Intelligence (ASI) future look like? by Steve (Builder.io)
Future of "no code" / CMS / AI coding by Steve (Builder.io)
10 (Profitable) Newsletter Business Ideas To Start In 2025 by Greg Isenberg